Customer touchpoints are commonly spread across multiple, disparate systems throughout the entire sales cycle. To gain a 360 degree, single view of a customer is either impossible or requires extensive manual intervention.
Implementing the Customer OneView Solution can provide the necessary foundation for marketers to exploit up-sell and cross-sell opportunities, and optimise their channel investments.
- Bring together customer details from multiple sources
- Keep customer information current
- Segment quickly and efficiently to target more effectively
- Predict future demand
- Build a clearer picture of customer behavior and lifestyle
- Know your customers better and address their specific needs
- Target multi-channel marketing at the right time
- Market the right product when you know your customer is ready
- Recognize the up-sell and cross-sell opportunities before they arise
The solution we implemented on Azure has relaid the foundation for us and for the first time we are able to have a single view of our customer.
- Branko Ceran, Chief Information Officer, NSW Cancer Council