Retail and Utilities

The Retail and Utilities sectors are compelled to differentiate on service offering rather than price. Consumer convenience and service levels are key to attract and retaining customers. They need to use data analytics to help them design and deliver a differentiated customer experience.

We draw on 15 years' of experience with implementation of projects for Manufacturers, Wholesale Trade, Consumer Goods, Telecommunications, Energy and Water Generators, Wholesalers and Retailers.

Network Planning
  • Understand market segmentation and identify geographic areas that contain the highest opportunity for growth
  • Plan most effective delivery routes based on customer location
Online Channel Optimisation
  • Provide online customer recommendations and personalise content based on usage or purchase history
  • Track the online customer journey to understand most effective referral sources and visits that haven't converted to a sale
Demand Forecasting
  • Forecast usage or traffic using machine learning
  • Build what-if scenarios to predict response to campaigns or price changes

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